Tabitha Frazier | Source | Founder at Idlewild Everyday LLC
Tabitha Frazier
Idlewild Everyday is made by and for sophisticated women; handcrafted from premium elements in Birmingham, Alabama, our collection is made for everyday wear and made to effortlessly pair with fine and heirloom pieces. We use mixed metals and interesting textures to create an elevated, graceful, sophisticated line of jewelry that discerning clients love because of its simplicity in creating a buildable look as they add to their personal collections.
Our designer, Tabitha Frazier, came upon her talent at middle-age, and it has allowed her to explore her artistic and expressive side. Idlewild Everyday, named after the first street where she and her husband lived after marrying in 1997 while she worked and put him through professional school, is a story of female empowerment and celebrating it at every stage of life.
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Idlewild Everyday LLC
Founder
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10 Chic Ways to Elevate Your Look With Jewelry — Best Life
10 Chic Ways to Elevate Your Look With Jewelry
Article
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Where does your inspiration come from with each piece of jewellery?
It comes from everyday life for me. I am a busy mother, wife, and business owner. I design collections that work in several situations and work together seamlessly for any woman on the go. My pieces can stand alone for a simple look or be layered for a statement look.How do you want women to feel when wearing your jewellery?
I was once called a “joy-maker,” and that resonated with me so much! I want women to feel a simple happiness by owning Idlewild Everyday pieces, but also I want them to feel special, important, valued, and powerful when they wear Idlewild.Have you ever had to pivot?
For me, pivot has been the name of the game since last fall! I actually rebranded last summer to a demi-fine only jewelry line (which we still offer as well). However, with changes in the market over the past few months, I decided to begin working with steel-based elements, as they offer a lower price point and more design freedom just simply because of their natural properties. It seems to have been a great pivot, because our steel line is now our best-selling product line of the year so far!
