Tami Kim

Assistant Professor of Business Administration at University of Virginia Darden School of Business
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  • The moment you affix a gender identity label on the higher-value button, we see that people’s preference for the button goes down, suggesting that women were actually avoiding the very item that was trying to appeal to them.

    12 November 2019
Employment
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  • University of Virginia Darden School of Business
    Assistant Professor of Business Administration