Tammy has spent 15 years in digital marketing, e-commerce, and business development including leadership roles in both agencies and technology companies. Tammy was the Vice President of Market Development & Agency Relations at G2 Crowd, a B2B marketing platform backed by $45 million of venture capital. She is formerly the Founder & CEO of MarketMeSuite, one of the first social media marketing management platforms. Tammy founded MarketMeSuite in 2009 and closed $2.6 million of investment capital while building a user base of 80,000 businesses. Her company was acquired in 2014 by Vivial to integrate with their local online marketing software platform. Tammy has consulted on projects in artificial intelligence, big data, micro-finance, business solutions, and adtech.
Beyond its app-based and commission-free brokerages, Robinhood is really doing a number on traditional brokerages by succeeding through ‘democratization’ and bringing gamification to investing. We have concerns, however, around people putting so much of their wealth in these apps and then, due to bad password management or spoofing campaigns, have their life savings drowned. See: https://www.nytimes.com/2021/03/24/technology/coinbase-bitcoin-complaints.html?referringSource=articleShare
More recently, we’ve begun to see and realize the potential of NFTs across multiple industries. Kings of Leon this year became the first band to release an album as an NFT and notable sports figures Eli and Peyton Manning just released an eight-piece NFT collection dubbed “The Manning Legacy Collection”.
The future of NFTs in the marketplace, while still in their relative infancy, can create opportunities for business models that didn’t exist before. If you refer to Gartner’s hype cycle, I would say NFTs are probably just coming out of “peak of inflated expectations” in which after I foresee them going through a period of maturity towards more widespread adoption in the marketplace.
You can think of the blockchain as the technological backbone on which unique assets can be created. A blockchain is a shared, immutable ledger that allows for the processing and recording of transactions and tracking of assets, which can be tangible or intangible. The beauty of a blockchain is that virtually anything of value can be transacted on a blockchain network, and it provides an immutable record of this transaction.
Cryptocurrencies and NFTs both leverage this technology to let people purchase, transfer and share these intangible and tangible assets. In recent months we’ve seen an explosion in the mainstream market around the creation and sale of NFTs, non-fungible tokens. So,while a bitcoin is fungible — trade one for another bitcoin, and you'll have exactly the same thing. A one-of-a-kind piece of art, however, is non-fungible. Think of an NFT as proof positive that you are the only one with access to that particular asset in that particular form.