As Chief Digital Officer for PCMS Group, Tanya is a retail specialist, devoted to coupling consumer-understanding with advanced microservices to deliver superior, fluid brand experiences – for colleague and customer alike. With more than 25 years’ in customer engagement, retail and digital and a career spent in senior roles at retail tech providers as well as consultant to global retailers, Tanya is an expert in using technology to unify store, mobile, web and emerging sales channels. To learn more, visit pcmsdatafit.com.
“Technology is a fantastic enabler, but it is understanding the end consumer and what drives a great brand experience that is the true differentiator."31 October 2019