TC

Tara Coomans

CEO at Avaans Media
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Female entrepreneur for 80% of her career. Currently: PR agency founder, Avaans Media. Clients include cannabis, drones, AI businesses.

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  • "...be mindful that consumers actually trust a well-rounded review that mentions multiple brands over a simply promotional one. This is especially true for younger consumers who tend to be more media savvy, having grown up in a world where reviews are part of everyday life." -Entrepreneur.com

  • "Something no one talks about regarding entrepreneurship is luck. It matters. Yes, hard work. Yes, relationships. Those things matter too, but an entrepreneur can control those factors; luck is harder to collect. Yet, there are plenty of stories of smart, hardworking people with great ideas who have bad luck." - CanvasRebel

  • "...consumers today want brands to have a deeper, more holistic purpose in their advocacy. What I mean by that is walking the walk in a business's internal policies and procedures to address social and sustainability change." - Muse by Clio