Results-oriented operations professional offering 10+ years of experience leading key growth initiatives within retail, health and wellness, and marketing industries. Known as an expert in delivering innovative, high-quality solutions and strategies that increase revenue and customer retention. Committed and passionate with a proven progressive career reflecting strong leadership experience that builds and leads highly motivated teams that exceed aggressive quantitative business objectives. Highly praised for work ethic, communication and interpersonal skills, and successful delivery of work.
The Covery has recently announced three new partnerships within the past seven months.
In her previous franchise development role at wellness franchise The Covery, Tatum Crews sold 67 franchises in about a year. The brand has around 20 locations open in the southern
“I’m incredibly proud of this opportunity I have been given, especially as a woman in this industry. While wellness is not exclusive to one gender, it has long served a consumer market with a larger audience of women than men. This industry has found success due to women who have been seeking alternative methods of health and wellness long before the wellness surge we have seen post-pandemic. And yet, despite this, women continue to be underrepresented in executive-level positions across this industry. I am proud to take on this new role and work to bring insight and perspective that is underrepresented at this level, and in turn provide an inclusive brand with services for everyone.”
“Growing up playing sports and participating in women’s fitness competitions, I have always had a passion for health and wellness. As time went on and my body saw a need for recovery, the wellness space became more and more intriguing. The end goal for me is longevity and living a happy, healthy life with my kids and grandkids one day. I have always been health conscious and lived a healthy lifestyle, and I am excited to bring my passion and experience to The Covery in my new role.”