Taylor Kovar, CFP | Source | Founder & CEO at 11 Financial

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Taylor Kovar, CFP

Founder & CEO at 11 Financial and 1 other company
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Taylor Kovar, CFP, is the founder and CEO of Kovar Wealth Management and the CEO of The Money Couple. Though he "retired" at 35, Taylor speaks and writes extensively on money and marriage, financial independence, business, travel, and leadership.

He and his wife, Megan, run The Money Couple brand, and they completed a 50-state road trip with their three young children in the Spring of 2022!

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  • Chicago Real Estate: Owning vs. Renting for Older Americans
    Taylor agrees with Ramsey's caution against rash real estate decisions. He notes, "Rent can climb fast," suggesting a condo as a balanced option. With $1 million in her 401(k) and a paid-off home, she can downsize smartly, potentially avoiding immediate 401(k) withdrawals while maintaining financial stability.
  • Investing Apps for Beginners: Expert Insights on Usability
    Taylor highlights Robinhood's simplicity but warns of its lack of guidance. Charles Schwab offers robust tools but may overwhelm at first. Webull is data-heavy, better for traders. Public is user-friendly with a social twist, while SoFi Active Investing integrates well with personal finance, making it ideal for beginners.
  • Rethinking Financial "Rules": Expert Insights from Taylor Kovar
    Taylor debunks myths like "Debt is always bad" and "Renting is throwing money away." He emphasizes strategic debt use, the situational nature of mortgage payoff, and the flexibility of renting. Taylor also warns against arbitrary savings milestones and stresses the importance of effective budgeting tools over mere frugality.
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  • True wealth is not about money. It is about freedom. Freedom from worry, stress, and anxiety about money, finances, your job, and your life. Wealth is the ability to choose your own path, instead of being forced into a role defined by others. It is the state of being able to respond to your life’s true purpose without being captive to the demands of debt.

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