Taylor Kovar, CFP | Source | Founder & CEO at 11 Financial

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Taylor Kovar, CFP

Founder & CEO at 11 Financial and 1 other company
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Taylor Kovar, CFP, is the founder and CEO of Kovar Wealth Management and the CEO of The Money Couple. Though he "retired" at 35, Taylor speaks and writes extensively on money and marriage, financial independence, business, travel, and leadership.

He and his wife, Megan, run The Money Couple brand, and they completed a 50-state road trip with their three young children in the Spring of 2022!

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  • The Big Mac Index: A Quirky Economic Tool with Global Appeal
    Taylor explains, “The Big Mac Index is a lighthearted way to make exchange rates more digestible.” Created in 1986, it’s a popular tool among economists and educators. While not perfectly reliable, it simplifies currency valuation. Similar indexes include the iPhone and Starbucks Indexes, making economics accessible and engaging.
  • Why Billionaire Advice May Not Suit Your Financial Goals
    Taylor notes, "Billionaires operate in a different financial realm," with resources most lack. Their advice often involves risks unsuitable for average investors. Instead, he suggests focusing on a solid budget, emergency fund, and personalized long-term investment plan. Real wealth-building, he argues, is about "consistency, not complexity."
  • Rethink Wealth: Growth Over Frugality for Financial Success
    Taylor argues that focusing solely on cutting costs limits financial potential. True wealth-building involves intentionality, vision, and strategic risks. He emphasizes income growth through entrepreneurship, investing, and career development over penny-pinching. Taylor advises shifting from a scarcity mindset to one of creation and strategic money growth, highlighting that "wealth begins in the mind."
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  • True wealth is not about money. It is about freedom. Freedom from worry, stress, and anxiety about money, finances, your job, and your life. Wealth is the ability to choose your own path, instead of being forced into a role defined by others. It is the state of being able to respond to your life’s true purpose without being captive to the demands of debt.

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