Ted Sfikas | Source | Senior Director - Digital Strategy, Value Engineering at Tealium
Ted Sfikas
Ted is the Senior Director of Digital Strategy and Value Engineering at Tealium. He is actively involved with modern data strategies and the role of technology alongside process excellence and measured value that justifies the investment. Ted has expertise in enterprise SaaS software consultancy, implementation delivery, value engineering, and digital marketing/ad tech.
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Tealium
Senior Director - Digital Strategy, Value Engineering
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The Cookie-less Future: What Marketers Need To Know
Cookies will soon be a thing of the past. Now, marketers must rely on first-party data instead.
Article
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Embracing a first-party data strategy will help businesses achieve reliable customer insights. First, your data governance tools that capture initial signals and manage them into your data systems, like a CDP, must work to automate the generation of insights. Second, the engagement tools themselves that personalize, report, and measure the insights, must be active. Investing in both of these areas will ensure that CX professionals and marketers trust the information they are looking at is compliant with privacy regulations, timely, and of the highest fidelity.
