Teresa Valerio Parrot | Source | Truted Voices Podcast co-host at Volt
Teresa Valerio Parrot
As principal, Teresa provides industry-leading executive and senior leadership counsel and coaching. She provides individualized thought leadership plan development and implementation, full-service communications and media relations support, crisis communications guidance and assistance, and major announcement strategy and rollout.
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TVP Communications
Principal & Founder -
Volt (http://voltedu.com)
Truted Voices Podcast co-host -
Inside Higher Ed (http://insidehighered.com)
Blogger/Co-editor, Call to Action
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NCAA takes seat on bench in the political game
As the NCAA's political choices—or lack thereof—come under scrutiny, Principal Teresa Valerio Parrot provides context on potential impact in an AP piece. She shares: “If [the NCAA is] saying that student athletes have the right to choose where they go to school, how they earn NIL money, how they use the transfer portal, what happens when they choose to hold events in locations that don’t allow, let’s say, women making a decision about the autonomy of their own bodies?”
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Stanford’s President Steps Down After Investigation Finds He ‘Failed’ to Correct Mistakes in Papers
Principal Valerio Parrot is quoted in a Chronicle of Higher Education piece on the departure of the Stanford University president. She states, “If it is found that he did not oversee his researchers in his lab in a way that upholds research and academic integrity, then I think there should be a moment to pause and ask how his leadership as the principal investigator compares to his leadership as a president."
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"U.S. News" rankings changes spur complaints and apologies
Liam Knox featured Teresa Valerio Parrot’s perspective on institutions’ responses as “[s]hifts in methodology scrambled the usual hierarchy of U.S. News’s annual college rankings, prompting a fierce backlash from some higher ed leaders.”
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12/22/24 regarding the Blake Lively and Justin Baldoni conflict and Justin Baldoni's "Crisis PR" fixer:
"Please stop saying this woman works in crisis PR. What she does is not public relations. I work in crisis PR— I help people and organizations tell the truth even and especially when it is hard. I abide by the Public Relations Society of America's Code of Ethics and our professional values. My profession and her job are quite different.
When I am being interviewed for a potential scope of work and I am told the work will be to "spin" something or "fix" something or be disingenuous or "bury" something or someone, I walk away from that assignment.
My reputation is my currency in this industry. Not only do I have to sleep at night, I need to have my ethics intact to maintain my career. I get work because I do a damn good job building and maintaining reputation by telling the truth. I do not want for anyone to think that this type of behavior is what a crisis PR professional does, because it is not. Or at least, it's not how this APR, ethical, crisis PR professional performs her work."
