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Teresa Valerio Parrot

Truted Voices Podcast co-host at Volt and 2 other companies
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As principal, Teresa provides industry-leading executive and senior leadership counsel and coaching. She provides individualized thought leadership plan development and implementation, full-service communications and media relations support, crisis communications guidance and assistance, and major announcement strategy and rollout.

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  • 12/22/24 regarding the Blake Lively and Justin Baldoni conflict and Justin Baldoni's "Crisis PR" fixer:

    "Please stop saying this woman works in crisis PR. What she does is not public relations. I work in crisis PR— I help people and organizations tell the truth even and especially when it is hard. I abide by the Public Relations Society of America's Code of Ethics and our professional values. My profession and her job are quite different.

    When I am being interviewed for a potential scope of work and I am told the work will be to "spin" something or "fix" something or be disingenuous or "bury" something or someone, I walk away from that assignment.

    My reputation is my currency in this industry. Not only do I have to sleep at night, I need to have my ethics intact to maintain my career. I get work because I do a damn good job building and maintaining reputation by telling the truth. I do not want for anyone to think that this type of behavior is what a crisis PR professional does, because it is not. Or at least, it's not how this APR, ethical, crisis PR professional performs her work."

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