COO of Enthusiast Gaming and enjoys speaking about all things gaming, startups, innovation, leadership, influencers, creators, and advertising (specifically in the gaming space).
Every month, Enthusiast Gaming reaches over 300 million gamers. They are capitalizing on the changing demographic trends where more people today are watching eSports than the NBA or MLB.
Royal Bank of Canada and Enthusiast Gaming will invite qualified gamers ages 18-29 to apply for $75,000 in grants as well as mentorship to help them advance toward careers in marketing and other related professions.
This is an exciting time for brands to really understand gaming and figure out how to include gaming as part of their marketing mix as they go to market. With 2.5 billion gamers, the power of the gaming segment for brands is just astronomical, and you have to have a gaming strategy in today's marketing world.