Tim Grosse | Source | CEO/Executive Director at E Squared Energy Advisors

his new consumer sustainability report from Nielsen reinforces what we have been advocating for in terms of sustainable energy programs and technologies that reduce the planet's carbon footprint. This is official validation for how energy and sustainability work together to boost your top-line revenue growth and your profitability at the same time. Your business can ride this tsunami wave by gaining market share from the rapidly growing number of environmentally responsible consumers or your business can lag the market and peers by ignoring this trend.