Examples such as this show just how important it is for consumers to know precisely which companies are part of the software supply chain delivering any given service to them. That repeated contacts went unanswered is a clue that the company delivering this service likely is being operated using a high degree of automation and with a limited understanding of how valuable the data they interact with might be. Properly securing any data store is 101-level work, but we consistently see companies omitting this critical task from their ‘go-live’ checklist.