Tim Mason | Source | CEO at Eagle Eye

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Tim Mason

CEO at Eagle Eye
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A retail industry veteran, author and keynote speaker, Tim’s career spans over 30 years and includes experience as the CMO and deputy CEO of Tesco, the largest multinational grocery and general merchandise retailer in the UK. He led the launch of Tesco Clubcard in 1995, creating the world’s first major grocery loyalty program. A new edition of his popular business book, Omnichannel Retail: How to Build Winning Stores in a Digital World, was released in September 2023. In Omnichannel Retail, Tim explores market forces changing the retail loyalty landscape (especially technology influences), providing insight, examples, and advice for grocery operators and marketers who wish to attract and retain customers in today’s digitally-driven environment.

Tim is also the CEO of Eagle Eye, a leading SaaS technology company empowering personalized marketing and loyalty solutions used by grocers and retailers worldwide. Some of the grocery brands that Tim currently works with include Asda, Carrefour, FairPriceGroup, Giant Eagle, Loblaws, Pattison Food Group, Morrisons, Southeastern Grocers, Tesco, Waitrose & Partners, and Woolworths Group.

Widely recognized as one of the industry’s foremost experts on customer loyalty, Tim can speak to the importance and value of making connections with customers at all stages of the shopping journey; including how, where and when this can be accomplished. While generative AI is the buzzword today, Tim can also discuss why predictive AI will be the true game-changer for an industry built on barcodes.

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  • "In the journey towards a true omnichannel experience, shopping is transitioning from a "phone-in-pocket" activity to a more engaged "phone-out" interaction. We envision that smartphones will become customer companions that augment the in-store experience. Retailers will develop intuitive apps — increasingly powered by AI — that will act as personal shopping assistants, supporting customers throughout their journeys pre-, during and post-transaction."

    "AI is advancing 'Marketing in the Moment,' the practice of targeting customers with specific, bespoke messages triggered by various contextual factors (e.g., time, location) that can supercharge offer redemption and drive incremental spending."

    "Achieving personalization at scale and delivering individualized customer experiences at every phase of the buying journey can only happen by breaking down data silos to create a holistic understanding of each shopper, their interactions, and the stream of information being shared with them."

    "2024 will be the year when retail experiences move from generic or segmented to highly individualized. The idea of separate retail channels will become a thing of the past — and the change will come much faster than many retailers anticipate. Customers will enjoy dynamic shopping experiences powered by the technology they carry in their pockets every day. Brands that successfully implement these dynamic, personalized experiences using the technology that’s available right now will see significant growth."