Founder and CEO of Beyond Good. Beyond Good is the story about what's possible in the chocolate industry when a dedicated team of individuals dares to do things differently. Very. Differently.
Small bean-to-bar producers are trying to shake up the multi-billion-dollar chocolate industry and make a more ethical product.
In Madagascar, farmers almost never do their own fermentation drying. That’s done by an exporter. And we’ve gone in and taught farmers how to do the fermentation drying in the village itself, which is quite rare. They’re very good at it, but that was a concerted effort from us to get farmers to that level, because they make a lot more money, they’re adding value to the crop and they’re bought into the whole cycle.