Tobias Komischke | Source | UX Fellow at Infragistics
Tobias Komischke
User Experience and Customer Experience professional with more than 18 years of industry experience. Has lead projects and teams to create useful and usable offerings in various industries. Acknowledged evangelist for user- und customer-centered design strategy, methods and processes. Adjunct professor for UX Design at Rutgers Professional Science Master’s Program. Frequent speaker at conferences and author for technical journals, magazines and blogs. Reviewer for international journals and conferences.
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Infragistics
UX Fellow
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9 Functional Design Strategies Every Designer Should Know
Built In spoke to design leaders who have applied a functional design framework in practice. Here are nine strategies they recommend.
Article
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But if you visit the company’s website, it looks a bit basic. A far cry from the visual spectacle of, say a geodesic surfing hut on Airbnb or the loud duotone graphic spanning Spotify’s homepage, the banner is a boring landscape photograph of students peering down at their laptops, many of them with open water bottles resting on the tables in front of them. It actually looks very non-designed. There’s no sense of visual design there. It’s just content. Content is king. And they actually did that deliberately. They wanted to convey what you access on the site. And they didn’t want to have something that just looks nice.
