Toby Kelly | Source | CEO at Trailfinders

As you know the average person has no idea what protection Atol provides, beyond it offering some protection. Most think it covers all flight-only bookings. Few understand the protection they forgo when they undertake a DIY booking. Then, of course, there is linked travel. Even journalists, who ought to know better, inadvertently encourage direct bookings devoid of protection. A concerted campaign to educate consumers and to market Atol protection is very long overdue and extremely positive news.