Tom Caporaso | Source | CEO at Clarus Commerce

While Starbucks’ new AI-enabled espresso machines improve the efficiency of beverage making, this is truly a ripple effect to a better customer experience, more brand loyalty and additional offerings for consumers down the road. Using technology like this can help brands find gaps in their customer service, traditional loyalty programs and even allow them to offer premium loyalty options based on the increased knowledge of what customers really want. More technology isn’t harmful; it’s the key to finally understanding your customers - just don't forget the human touch.