Tom Denari | Source | President & Chief Strategy Officer at Young & Laramore

After years of failed attempts to attract the youth market, Walmart sees TikTok as their best opportunity to deliver the gigantic youth audience they seek. But, social networks can be very fragile endeavors, and young people may be turned off if Walmart can’t restrain itself from rushing in to commercialize TikTok too quickly with products young people don’t connect with.