Tom Koukodimos

Co-Managing Partner at Sid Lee
On the record
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  • The spot, with its provocative tone, is intended to get people talking. With this particular campaign, we wanted to illuminate some of this country's most courageous athletes and tell their stories in a thought-provoking way. We hope this ad campaign starts a conversation about our shared values as Canadians

    16 October 2020
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  • Sid Lee
    Co-Managing Partner