Tony Gonzalez | Source | CEO & Co-Founder at Mundial Media

TG

Tony Gonzalez

CEO & Co-Founder at Mundial Media
On the record
Represented by:
Share profile 
Link:
Bio
Edit

Tony Gonzalez has 15 years of experience leading technology companies from formation to exit. He is currently CEO and Co-Founder of Mundial Media, a contextual marketing automation platform focused on multicultural audiences in the U.S. Mundial Media is an NMSDC-certified minority-owned and operated business with offices in Santa Monica, California, and Palo Alto, California.

Previously, he was the Founding President at H Code Media, Inc. (AKA My Code Media). He led strategic initiatives to scale revenues and achieve profitability through technology enablement, endemic market know-how, and financial engineering. The company took a significant investment in August 2021 by a lower middle-market private equity firm. He led the sell-side process along with Canaccord Genuity and Cooley LLP.

Previous to H Code Media, he was Head of Corporate Development at Tremor International (NASDAQ: TRMR), a publicly listed online advertising company based in San Francisco, California. He led growth initiatives, including acquisitions, investments, and joint ventures, and oversaw three acquisitions and one divestiture.

He joined Tremor International through the acquisition of Lyfe Mobile, a mobile demand-side platform (DSP), where he held the position of Co-Founder and CEO. He led the sale of the company to Tremor, which represented a 20x MOIC to shareholders.

Before founding Lyfe Mobile, he was Director of Mergers and Acquisitions at Leaf Group (NYSE: LEAF). He worked directly for the Company's Co-Founder and Head of M&A in a corporate development role to execute strategic acquisitions and investments.

Previous to Leaf Group, he was a Family Office Private Equity Associate, where he supported a former PriceGrabber executive in evaluating venture capital and private equity investments in the digital media and marketing automation space.

Previously, he co-led Strategic Planning and Corporate Development efforts at PriceGrabber.com, which was acquired by Experian (LSE: EXPN). PriceGrabber was sold to Experian Interactive for $485M in an all-cash transaction (20x EBITDA).

He was also an investment banker at UBS Investment Bank and Goldman Sachs. He holds an A.B. in Politics from Princeton University. He has also completed executive education courses at Stanford University Graduate School of Business.

Employment
Sign up to view all
Story Ideas
Sign up to view all
  • Media Firms Urged to Make AI ESG-Ready to Avoid Bias
    Tony emphasizes AI's ecological and social impacts, urging firms to use "diverse and representative datasets" and involve underrepresented groups. He stresses embedding ethics in AI development to ensure fairness and mitigate business risks. "Failing to address this carries ethical consequences," Tony warns.
  • AI Revolutionizes Agency-Client Dynamics
    Tony highlights AI's role in fostering collaboration and efficiency. "AI provides instant data access," enabling real-time strategy pivots and informed decisions. It streamlines workflows, simplifies communication, and automates tasks, allowing more focus on innovation. This marks a stark contrast to the past's manual processes, offering unprecedented immediacy and sophistication.
  • Mundial Media's Agentic AI: Bridging Technology and Culture
    Tony highlights their strategy of blending traditional practices with Agentic AI, emphasizing the "cultural authenticity" brought by their diverse team. Successes include efficiency and targeting accuracy, while challenges involve data bias and integration complexity. Success is measured by improved campaign results and culturally impactful advertising experiences.