Tracey Moon

SVP Marketing at FireEye
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Bio

I help companies understand marketing and leverage it to drive the impact they seek. Whether that is increased lead flow, internal alignment, influencer engagement, sales enablement, or a combination of objectives, I work to make sure goals are achieved.

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  • Building your brand relies on being relevant to your audience, so start with your story first: What is the market conversation, and what is your place in it? Then, map out the conversation you want to have with your customers by thinking of connecting on digital channels the same way you would meeting someone for the first time: What would you tell them in three to five seconds that would get them to continue the conversation with you?

    1 June 2021
Employment
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