Tracey Moon, CMO | Source | CMO at BlackCloak
Tracey Moon, CMO
I help companies understand marketing and leverage it to drive the impact they seek. Whether that is increased lead flow, internal alignment, influencer engagement, sales enablement, or a combination of objectives, I work to make sure goals are achieved.
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BlackCloak
CMO
started Nov 2024
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Council Post: 15 Smart Ways To Optimize A Brand For The Digital Space
This rapid growth of the digital marketplace has many brands rethinking their marketing strategy. Now, it’s less about physical product placement and more about optimizing their online presence to reach the right customers.
Article
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CMOs in 2025: Navigating Data Privacy, Economic Uncertainty, and AI
Tracey highlights data privacy as a critical concern, with regulations shaping strategies. Economic uncertainty influences budgets, while omnichannel marketing remains vital. She emphasizes a balanced focus on short-term and long-term strategies. Top concerns include "data privacy, budget optimization, AI integration, and adapting to consumer behavior shifts."
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Building your brand relies on being relevant to your audience, so start with your story first: What is the market conversation, and what is your place in it? Then, map out the conversation you want to have with your customers by thinking of connecting on digital channels the same way you would meeting someone for the first time: What would you tell them in three to five seconds that would get them to continue the conversation with you?
