Trae Bodge

Smart Shopping Expert at Freelancer
On the record

Trae Bodge is an accomplished lifestyle journalist and TV commentator who specializes in smart shopping, personal finance, parenting, and retail.

She has appeared on TV hundreds of times; including Good Morning America’s GMA3, NBC Nightly News with Lester Holt, Inside Edition, CNBC, and local network affiliates nationwide.

Trae has been named a Top Voice in Retail by LinkedIn and a top personal finance expert by GoBankingRates and Flexjobs. She is a contributor at and Millie Magazine for Synchrony, and her writing and expert commentary have appeared in Newsweek, Woman’s Day, Forbes,, Kiplinger, Marketwatch, Yahoo Finance, and numerous others.

Trae is co-founder of the media coaching firm, One Take, and the cult cosmetic brand, Three Custom Color Specialists.​ She is also a frequent speaker at financial, parenting, and creative conferences.

Recent Quotes
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  • Shopping expert Trae Bodge, who recently shared Black Friday shopping tips with our friends on TODAY, anticipates Giving Tuesday will be “robust” this year, as it has grown in popularity since its inception eight years ago. Bodge also noted millennials and Gen Z shoppers are “more socially conscious so as they age and have more disposable income, the popularity of GivingTuesday will grow.” She added because people are currently facing financial hardships due to Covid-related job loss, she anticipates “pay what you can” initiatives to grow in popularity, both on Giving Tuesday and beyond. Bodge noted Rafi Nova, a maker of face masks and bags, recently launched its Pay What You Can campaign with face masks with six price-tier increments — starting as low as $1 and up to $10 per mask. This price model was made popular by Everlane, a sustainable clothing line that rarely hosts sales (like its first-ever Black Friday sale, which wraps tonight).

    14 February 2021
  • If you've been relying on Amazon for your online shopping, it's time to take a more serious look at Walmart's selection. "Prices at Walmart might be lower than those at Amazon, so I always suggest that shoppers compare prices before checking out, says smart shopping expert Trae Bodge. "Walmart also has a dizzying number of proprietary brands, including Athletic Works, Equate, Mainstays, and Hometrends, and some of them are very good. At Walmart – or at any multi-brand retailer – private label brands are always worth a look because the retailer will have more wiggle room with pricing than they would with an external brand."

    14 February 2021
  • Try going at a less busy time, Bodge advises. “The busier the store is, the longer the line. And the longer the line, the more likely it is that the representative will be feeling overwhelmed,” says Bodge. While actual days/times that are less crowded vary by store, in general, you want to steer clear of weekends.

    14 February 2021
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