Tricia Allen | Source | VP Business Development at Hotspex Media

Tricia holds a background in media planning and buying, sales and business development, and brings over 26 years experience to Hotspex Media, where she leads business development for the Reticle AI business. In this role, Tricia helps clients and agency partners ensure their creative and media strategies are maximized by aligning creative in emotionally congruent digital content. Tricia thrives in dynamic environments and has a proven track record of driving business growth and exceeding targets. Her expertise lies in creating partnerships with key stakeholders, problem solving and exceptional client service and team building. Tricia has extensive experience in CPG including Unilever, Kellogg’s and Revlon and is committed to delivering exceptional results through strategic planning, collaboration, and innovative problem-solving. Tricia has led agencies as small as 15-20 people and as large as 500. With a keen eye for detail and a focus on continuous improvement, she is dedicated to optimizing processes and maximizing efficiency and helping clients navigate the complex media ecosystem. She has experience working in both Canada and the US and has extensive experience in bartering to help clients realize value of their underperforming assets by maximizing media budgets and helping clients punch above their weight when needed.