Tricia Gellman is the Chief Marketing Officer at Drift. She has over 20 years of marketing experience building brands and leading change at companies like Apple, Adobe, Salesforce, and Checkr. Before joining Drift, Tricia was the CMO at Checkr, where she built out the marketing leadership team, created the company’s operations foundation, and rebranded the company – repositioning it from a background check provider to a multi-product, People Trust Platform.