Trista Walker | Source | President and CEO at Baldwin & Obenauf

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Trista Walker

President and CEO at Baldwin & Obenauf and 1 other company
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With experience in industries spanning life sciences and healthcare, financial services, consumer, government and media, Trista Walker is President and CEO at Baldwin & Obenauf, Inc. (BNO), a full-service creative agency and certified Women’s Business Enterprise (WBE). In addition to her role at BNO, she serves on the board and executive committee for the Thomas Jefferson University Health System, the largest health system in Philadelphia. She has also served on the CCXP exam calibration committee.

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  • AI Search Revolutionizes Consumer Discovery with "Alphachannel Marketing"
    Trista introduces "alphachannel marketing," where AI is the main interface for brands. She stresses the need for brands to optimize content for AI, ensuring data is structured and authoritative. "SEO will always remain relevant," Trista notes, but brands must shape narratives for AI consumption to thrive in this new landscape.
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