Tyler Reed, MBA | Source | Founder; Senior Content Strategist, Writer, & Editor at Bizwrite, LLC
Tyler Reed, MBA
Founder; Senior Content Strategist, Writer, & Editor at Bizwrite, LLC
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Tyler began his career in the world of finance managing a portfolio of municipal bonds at the Bank of New York Mellon. Four years later, he led the Marketing and Business Development team at a high-profile civil engineering firm. Tyler had a focus on energy development in federal, state, and local pursuits. He picked up an Executive MBA from the University of Florida along the way.
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Bizwrite, LLC
Founder; Senior Content Strategist, Writer, & Editor
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Generative AI in Marketing: Ethical and Legal Challenges Unveiled
Tyler emphasizes the need for transparency, stating, "Marketers must be upfront about AI usage in deliverables." He warns against AI-generated content being passed off as original, equating it to plagiarism. Legal challenges include content scraping and compliance with regulations like the EU AI Act. Ethically, using AI without disclosure undermines trust and can harm brand reputation. -
Mastering Social Media: Expert Tips for Small Businesses
Tyler advises crafting a clear strategy and engaging content to stand out. For recruitment, use LinkedIn and Instagram to showcase culture. Social media builds brand awareness and drives traffic. Track ROI with tools like Google Analytics, focusing on real business outcomes. Choose platforms wisely: LinkedIn for B2B, Facebook for broad campaigns, Instagram/TikTok for visuals, and Twitter for updates. -
Executives Urged to Shift Personal Branding from TikTok to LinkedIn
Tyler highlights the risks of using TikTok for personal branding due to its impending ban. He recommends LinkedIn as a stable alternative for building thought leadership and professional engagement. Tyler notes, "Leaders like Bill Gates and Satya Nadella successfully use LinkedIn to enhance their personal and corporate brands."
