CEO at Nouveau Communications.
Currently representing: Andrew Fitzsimons Hair, Annagjid "Kee" Taylor, BTL Aesthetics, Community Sixty-Six, CTZN Cosmetics, Dr. Dendy Engelman, Orpheus Skin, Reuzel, Shafer Clinic Fifth Avenue, SOS Beauty, Touchland.
A retainer at $3,000 really limits the hours we can spend working on an account. Time can quickly be eaten up by client calls, reporting, and other admin work, so low retainers limit the amount of time a team can spend pitching—and that's what your PR team really needs to focus on.
I’ve outlined the top 10 myths about the process of public relations in the hopes of giving founders a more accurate window into what to expect.