Uchila (U.N.) Umesh | Source | Professor, Marketing and International Business at Washington State Universit...

U. N. Umesh is a professor of marketing in the Department of Marketing and International Business. He teaches courses in business statistics, operations management, data analytics, and marketing research. His research interests are in entrepreneurship, innovation, and distribution channels. He has published his research in many journals, including Decision Sciences, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Marketing, Psychometrika and Journal of Forecasting. He co-authored a paper on outsourcing that was a Best Article Finalist in Decision Sciences. He has held visiting positions at University of Texas at Austin, The Wharton School of the University of Pennsylvania where he was a visiting associate professor, University of Washington and Koc University. His Ph.D. in marketing is from the University of Washington, where he has taught classes. He has won five teaching awards in his career. His students have won many prizes at Business Plan competitions.