In many cases, these brands are all large enough to have the IT capabilities to implement these new kinds of services. They are using solutions that often come more out of the retail world than the convenience stores world, and then building very specific, highly customized, in-house systems
It has become imperative that the retail industry and, for that matter, the fuel and convenience industry take a hard look at how it wants to engage, interact and transact with its customers or risk losing market share.