Urska is the Co-founder at Bellabeat. She is the detail obsessed execution force behind Bellabeat’s brand and products which have been recognized as some of the most innovative products launched within the digital health market. In 2016, Urška was chosen by Forbes as the Ambassador of the technology field for their first European 30 under 30 list. She was nominated as the best female entrepreneur in Croatia in 2016 by Veuve Clicquot and has also received the Jabolko Navdiha (Apple of Inspiration) award from the President of the Republic of Slovenia.
Ivy is a product that can help women on so many levels and we are thrilled about taking the next steps in applying our physical response monitoring technology to treatment for women. We understand that the approval and certification process for medical devices in the United States can take up five years and are taking care with our trials to ensure that there are no foreseeable delays. We are excited to be a strong player leading the charge for the monitoring and treatment of all things women's health.