Val Bischak | Source | General Manager/Vice President of Growth at Amobee
Val Bischak
Valerie works in the Advertising Technology business, leading Amobee’s growth partnerships teams to encompass agency partnerships, brand partnerships as well as Amobee’s social, email and political lines of business. Prior to Amobee, Bischak spent 17 years at Viacom, most recently serving as Executive Vice President in the Advertising Sales organization. She has also held roles at DoubleClick, FOX, Ammirati Puris Lintas, and N.W. Ayer & Partners.
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Amobee
General Manager/Vice President of Growth
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How media buyers are reacting to Facebook's drama: 'spread your risks and ad dollars'
What a week already for Facebook. Its nearly six-hour outage of Facebook, Instagram and WhatsApp on Monday cost the company an estimated $79m in lost ad dollars. The blackout came on the tails of stinging accusations by whistleblower Frances Haugen on 60 Minutes and mere weeks after a Wall Street Journal story alleged that insider documents suggest Facebook knows about the negative effects of its platforms on mental health. Today, as Haugen testifies before the US Senate, The Drum checks in with media experts about the impact of these events on ad dollars.
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Advertisers — buyers and planners — have long talked about their frustration with the walled gardens but have done little about moving their money. Might this finally be the moment we see a major shift of spending off of Facebook? The reality is that if the top 200+ brand advertisers shifted their money off of Facebook, while it would damage perception, it wouldn't ultimately meaningfully affect Facebook's bottom line.
