Val Greer | Source | Chief Credit Officer at Alliance Data

Cardmembers are typically a brand’s most loyal customers, spending two to three times more than non-cardmembers. When retailers add a branded credit program or digital payment solution on top of their existing loyalty program, they can establish an even deeper connection with consumers.

Gen Z and younger Millennials are just starting out and do not have access to the variety of payment types available to other generations, but they are becoming more and more savvy and eager to understand and educate themselves regarding other forms of payments and how they can begin thinking about securing their financial future.

We approach our products and experiences with a consumer lens, and this alliance speaks not only to the strength of Bread's installment product, but also to its modern technology and straightforward, user-friendly experiences. This agreement allows for Bread and Sezzle to expand their reach and unlock mutual growth, while also giving more merchants the tools for success by appealing to a variety of customers and basket sizes.