Val Greer

Chief Credit Officer at Alliance Data
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More than 25 years in the financial services industry focused on business growth and strategy. Current Chief Commercial Officer at Alliance Data Card Services overseeing product and capability development, customer experience and the attraction and retention of brand partners and cardmembers. Passionate about empowering women – supporter of Plan International and mentor at the Serviam Girls Academy.

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  • Cardmembers are typically a brand’s most loyal customers, spending two to three times more than non-cardmembers. When retailers add a branded credit program or digital payment solution on top of their existing loyalty program, they can establish an even deeper connection with consumers.

  • Gen Z and younger Millennials are just starting out and do not have access to the variety of payment types available to other generations, but they are becoming more and more savvy and eager to understand and educate themselves regarding other forms of payments and how they can begin thinking about securing their financial future.

  • We approach our products and experiences with a consumer lens, and this alliance speaks not only to the strength of Bread's installment product, but also to its modern technology and straightforward, user-friendly experiences. This agreement allows for Bread and Sezzle to expand their reach and unlock mutual growth, while also giving more merchants the tools for success by appealing to a variety of customers and basket sizes.

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