Vartika Verma | Source | Senior Director of Global Marketing at Gupshup
Vartika Verma
Vartika is a marketing enthusiast with over 15 years of experience working with and scaling a handful of great companies in the b2b SaaS, e-commerce, messaging, and fin-tech domains. In her years of experience, she have had the opportunity to build iconic brands through digital and traditional marketing, contribute to business goals by taking P&L responsibility, bringing in and lead stellar teams.
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Gupshup
Senior Director of Global Marketing
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How click-to-chat ads on Whatsapp are transforming marketing campaigns | Digital | Campaign India
A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.
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Our tools not only provide insights into impressions, reach, and clicks but also track off-thread events like registrations or payments. This helps businesses measure ROI and refine campaigns based on data-driven insights.
