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Vicky Wu

CEO / Fractional CMO at Unscrewed Marketing
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Vicky has 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies, multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets. She now focuses on providing SMBs with effective and efficient marketing strategies - giving them access to the same level of expertise traditionally only available to big guys with deep pockets, that these entrepreneurs may not otherwise be able to access.

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  • SXO Success: User-Centric Strategies for Long-Term SEO Results
    Vicky emphasizes that successful SEO prioritizes user needs over rankings. Key tips include structuring content for skimmers, matching format to search queries, and ensuring easy next steps. Vicky asserts, “SEO that works long-term is never just about rankings. It’s about what happens once someone clicks.” This user-first approach ensures lasting results in an evolving search landscape.
  • Backlinks Still Matter in AI Search Rankings, Says Marketing Expert
    Vicky says, "Strong, relevant backlinks remain vital for AI-based search results." While tools like Google SGE benefit from new links, static models like GPT-4 rely on existing data. Backlinks are part of a holistic SEO strategy, ensuring content is clear and useful for both humans and algorithms.
  • AI-Driven Search Revolutionizes SEO: Adapt or Disappear
    Vicky emphasizes the shift to AI-driven search, urging a pivot from traditional SEO to "Search Everywhere Optimization." She advises, "Optimize for answers, not rankings," and focus on mid- and bottom-funnel content. Continuous adaptation is key as AI evolves. Traditional SEO isn't dead; it's now about being the best answer.
Recent Quotes
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  • The majority of my clients were forced to make a drastic shift toward digital-first strategies at the start of the pandemic. Most managed to succeed and now, they plan to retain those learnings — even after things return to some version of “normal.” It opens up so much more capability. You’re not limited as much geographically, or maybe by time. It’s opened up a whole new market for them.

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