Victor Lee | Source | President of Advantage Unified Commerce at Advantage Solutions

Throughout his 25+ year career, Victor has built brand loyal global audiences, transformed legacy-based organizations into digital first companies, driven category leading sales programs, developed industry recognized talent and executives and built agile analytic mindsets redefining decades old creative and media buying processes.

Currently he is the President of Advantage Unified Commerce, division of Advantage Solutions (NYSE:ADV), where he leads the agency sitting at the forefront of commerce and retail marketing representing some of the most known and used products in the world.
Prior to AUC, he was the CMO of Kin Insurance, a home insurance company disrupting the 100+ year old category through technology. He was responsible for all aspects of the brand marketing and customer acquisition channels developing category leading unit economics and CAC. He was an integral member of the executive team that successfully secured their $75M Series C funding.

Prior to Kin, he was the CMO of RXBAR where he was responsible for leading all marketing, communications, commercialization, shopper, media, product development and consumer insights. In 2019, he successfully expanded the company’s product portfolio from just one product to five, while maintaining and expanding the brands No B.S. culture and voice.

Prior to RXBAR, Victor was the SVP Digital Marketing at Hasbro and was responsible for the global digital marketing efforts for all Hasbro brands including Transformers, Monopoly, My Little Pony, Nerf, Play Doh and others. There he helped transform the company to a digital first and story driven business helping create one of the industry’s most successful content to commerce initiatives demonstrating the intersection of content, digital and sales.