Vidyuth Srinivasan | Source | Co-founder & CEO at Entrupy
Vidyuth Srinivasan
Vidyuth is the co-founder and CEO of Entrupy and the co-inventor of Entrupy’s patented technology. Vidyuth earned a degree in journalism while simultaneously designing and developing video games for Raptor Entertainment. He then embarked on a stellar career across a variety of roles including sales, business development, marketing, PR and film-making, while also working for software giants such as Intuit, Microsoft.
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Entrupy
Co-founder & CEO
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US' Entrupy expands beta testing programme for sneaker authentication
Product authentication technology provider, Entrupy, has announced that it is expanding a beta testing programme for its sneaker authentication application, which brings the...
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Can AI end the era of the fashion super-fake?
The world of luxury is turning to the latest technology in order to fight the ever-inventive counterfeit market
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AI Takes on the Fashion Industry’s Counterfeit Problem
LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.
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The fast-growth and high-profits of sneaker resale, especially combined with fragmented and distant digital sales channels, are significant means and motive for bad actors. As both the quantity and quality of their fakes keep increasing, it can be hard for even the most knowledgeable authenticator to have complete certainty that a pair of sneakers is legit. Entrupy augments their existing expertise, giving authenticators the ability to ‘see’ things that might otherwise escape notice so they can know that, 100 per cent, that item is authentic.
