International makeup artist, Guerlain Global Makeup Creative Director, and founder/CEO of VIOLETTE_FR, Violette has made a name for herself. With more than 20 years of experience, she brought to life a vision of creating a space where beauty and art meet to evoke emotion. Launched in 2021, Violette_FR is a multi-category beauty brand. The brand totes its French-inspired beauty culture that bridges the gap between minimalist and the beauty-obsessed. Celebrating imperfection and individuality – through creativity and self-care as a tool. VIOLETTE_FR has quickly become popular amongst celebrities, including Rosie HW, Drew Barrymore, Joan Smalls, Jen Atkin, Jessica Alba, Karlie Kloss, & many more.
Plus, Violette Serrat on how to master the effortless makeup French women are best known for.
For starters, we’re not French girls – we’re women.
Second, when people say French girl make-up, it’s not like we set out with the intention of looking French, but I suppose it’s a by-product of our cultural philosophy.