Vivian Tai | Source | Director of Sustainability & Innovation at GS1 US
Vivian Tai
The identification of everything makes anything possible. I am obsessed with the convergence of emerging technology, identity, and sustainability. Currently working on the future of product identity, data carriers, and the circular economy at GS1 US.
Summa Cum Laude Graduate from the Fashion Institute of Technology, and an Advertising and Marketing Communications major, I was a member of the Presidential Scholars program, Phi Theta Kappa Honors Society, and recipient of the YMA Fashion Scholarship Fund.
I have had the great privilege of representing my school few ways: I was nominated by FIT to participate in the national Geoffrey Beene Scholarship Competition and was selected as one of the winners. Internationally, I was part of a team that represented the United States and F.I.T in the Future of Retail Competition at the World Retail Congress, held in Dubai in April 2016.
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GS1 US
Director of Sustainability & Innovation
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Building the Metaverse —The Pivotal Role of AI
AI has the potential to make the metaverse more immersive, interactive and accessible, while maintaining a secure and respectful environment.
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Generative AI is a vital cornerstone of the metaverse. It can create dynamic content and personalized experiences which become a powerful storytelling medium for brands. Through the use of AI, brands are able to create a unique brand identity and memorable narratives that resonate with their audience. With the use of globally unique, standards-based identification, brands will able to predict, respond and supply demands in an unprecedented manner.
