Vlad Perianu | Source | Co-Owner and CTO at NOVA Products

It’s not like being blasted with bass. That’s not possible because of the tiny battery. It’s more like having a radio on in the background. Women have used earrings for 7,000 years. We’ve just upgraded the experience. This for me is what makes it the wearable technology par excellence. It’s a whole new category between jewellery and electronics.