Ward Morrison, serving as President and CEO of Motto Mortgage since 2016, brings strategic vision and dedicated leadership to the company. With over two decades of experience in the real estate industry, and a focus on steering the brand’s strategy and growth, he is instrumental in expanding the Motto Mortgage network and supporting franchisees in optimizing their success through robust systems in place. Morrison is not just a leader but a strategist who actively involves himself in various aspects of the franchise including sales, onboarding, training, and continuous support to the franchise network. Having collaboratively implemented a new mortgage brokerage franchise model from the ground up, he's been pivotal in fostering key relationships within the franchise and mortgage industry, while also overseeing branding, marketing, and operational design initiatives for the system. His commitment to excellence and hands-on approach has significantly contributed to laying a solid foundation for Motto Mortgage's innovative and thriving business model.
Motto Franchising LLC President and CEO Ward Morrison dives into the mortgage market's past, present and future and the importance