Wendell Lansford is the co-founder of privacy-first marketing firm, Wyng. He was previously COO & SVP at Systinet through the acquisition by Mercury Interactive (now HP), and co-founder & CEO of Sitebridge through the acquisition by eGain and subsequent IPO.
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Customers are opting in to take surveys and questionnaires to get better personalised products and experiences in beauty. Now the brands have to deliver.
Leading digital marketing software company Offerpop announced today it has closed a $15 million Series C round, bringing its total funding to $25 mill
Zero party data is knowingly and intentionally shared with the brand, with the understanding that the brand will use it to make a more personalised experience for them.
The world of brand marketing is changing every day. With the rise of mobile and social, the most powerful content is now user-generated. And the most effective marketing is authentic and consumer-driven. Offerpop provides a complete solution for this new reality, allowing brands to adapt to a new marketing landscape driven by social and mobile consumers and content creators.