Wes Carter | Source | Founder at A New Earth Project

Wes Carter is the third-generation leader of Atlantic Packaging. As president, Carter has implemented a sustainability program focused on reducing the company’s greenhouse gas footprint. In 2023, Atlantic became the first packaging company in North America with an approved net-zero Science-Based Target (SBT) for climate action, the goal of which is to achieve net-zero GHG emissions across Atlantic’s entire value chain by 2046. Carter also launched A New Earth Project in 2022, a global effort to advocate for and raise awareness of scalable and sustainable packaging solutions to help eliminate plastic pollution from the world's oceans, lakes, and rivers. Under his guidance, Atlantic has partnered with The Conservation Alliance, the Ocean Plastics Leadership Network, the Sustainable Packaging Coalition, and the National Stewardship Action Council. Carter currently serves on the SB 54 Advisory Board and The Conservation Alliance Board of Directors. His passion for the environment and outdoor recreation extends beyond his work at Atlantic. Carter is an avid outdoorsman, lifelong surfer, and traveler based in Charleston, South Carolina, where he hopes to lead Atlantic into a sustainable future.