Will is a Public Relations Director at Rise at Seven. He is a digital public elations expert with over 9 years of experience working with some of the world's largest brands. He has worked in every industry from fashion, finance and gambling with brands such as Ladbrokes, Bloom&Wild, Missguided, PrettyLittleThing, GAME, Boohoo & BoohooMAN and DailyFX.
I see this as the future of the press office, reacting to trends, product releases, breaking news and popular culture to generate coverage across the worlds biggest publications. This sort of marketing will have immense ramifications for the industry however to be effective with this strategy, relevancy and speed are critical. The importance of being first really elevates your marketing efforts - and has the potential to be even more effective than large marketing campaigns, just by using speed as a competitive advantage. I’m excited to see this service grow even further with Kate leading it.18 May 2022