Will Hobson | Source | PR Director at Rise at Seven
Will Hobson
Will is a Public Relations Director at Rise at Seven. He is a digital public elations expert with over 9 years of experience working with some of the world's largest brands. He has worked in every industry from fashion, finance and gambling with brands such as Ladbrokes, Bloom&Wild, Missguided, PrettyLittleThing, GAME, Boohoo & BoohooMAN and DailyFX.
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Rise at Seven
PR Director
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"The future of the press office": Rise at Seven generates £1million with reactive service
Rise at Seven says it has already generated more than £1m in revenue with a new reactive marketing service.
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I see this as the future of the press office, reacting to trends, product releases, breaking news and popular culture to generate coverage across the worlds biggest publications. This sort of marketing will have immense ramifications for the industry however to be effective with this strategy, relevancy and speed are critical. The importance of being first really elevates your marketing efforts - and has the potential to be even more effective than large marketing campaigns, just by using speed as a competitive advantage. I’m excited to see this service grow even further with Kate leading it.
