Willem Haen | Source | Head of Brand Innovation at Frontify

Willem is the Head of Brand Innovation at Frontify. He is an avid branding professional with solid experience in value creation and communication, on a practical and strategic level. With qualifications in design and engineering, fifteen years of international experience in the consumer goods industry and on the agency side, he can contribute to sustainable success thanks to well-considered brand management. Willem believes that enriching experiences can strengthen brands and increase performance over the long term. He prefers a working environment that is characterized by a clear strategic direction, self-explanatory trust, and a shared commitment to quality.