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Will Peck

Head of Digital Assets at WisdomTree
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Will Peck is Head of Digital Assets at WisdomTree, a global financial innovator, offering a well-diversified suite of exchange-traded products (ETPs), models and solutions.

Will drives strategic initiatives for the firm, including next-generation digital products and structures like digital funds and tokenized assets, as well as WisdomTree Prime, a personal finance app that merges saving, spending, and investing, bringing tokenization and blockchain-enabled finance to the center of the consumer’s financial life. WisdomTree Prime is currently available in 33 states across the United States.

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  • "This initial launch of WisdomTree Prime is an exciting milestone in our tokenization and blockchain-enabled finance initiatives. WisdomTree Prime is bringing forward a user-friendly, curated investing experience across a range of strategies in fixed income, equities, gold and cryptocurrencies. Bringing traditional assets into the digital ecosystem will allow for blockchain technology to be used in a more mainstream capacity, positioning the app to be at the center of an investor's financial life over time."

  • “Many of the world’s biggest financial institutions agree that there is a growing movement to make tokenized assets and digital funds a part of day-to-day ‘traditional’ financial services. We’re truly an early mover here in the registered fund space, and we think our multichain functionality enables a lot of these use cases."

  • “We are seeing that customers are looking for a unified save, spend and invest experience. With elevated interest rates, customers are becoming increasingly aware of the yield they may be missing out on if they are sitting on cash in checking accounts. We think WisdomTree Prime offers some great options for customers in this area.”

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