Yahya is the Founder and Chief Revenue Officer at Rocket Money. Before co-founding Rocket Money, he served as Vice President of Business Development at Nanigans where he helped grow the company from less than $1 million to over $20 million in run rate. Yahya is a passionate start-up and growth advisor who enjoys helping early-stage startups determine go-to-market strategy, find product and market fit, and scale businesses for success.
Streaming subscriptions are certainly valuable to Americans but, interestingly, these services are the first on the chopping block when users are cutting down. Video streaming specifically saw the highest cancellation rate in 2022 among Rocket Money users. We’ve seen a steady increase in monthly video streaming prices, which can motivate users to take stock and cancel unused accounts.
A survey of 1,005 US consumers commissioned by Forbes Advisor and conducted by market research company Prolific found the most popular type of digital subscript