Yann Toullec | Source | Co-founder & CEO at Univers.io

While this may seem brand new, elements of virtual flight attendants already exist, pointed out Yann Toullec, CEO of the metaverse company Univers, in an email interview. Consider safety protocol during flight takeoff. Many airlines have removed the "human" demonstration in favor of descriptive videos synced with voiceovers. Passengers receive full safety instructions from the virtual assistant while the human flight attendants double-check luggage compartments, seat belts, and seat backs.

"In the near future, we likely see more inflight digital food and drink ordering, or even virtual assistants for anxiety and Q&A," Toullec said.

Humans communicate in far more ways than in written and spoken words. These technologies offer us opportunities to communicate in new and different ways as well as create new experiences. This can be beneficial to brands because they can effectively create entirely new worlds for their consumers to participate in and experience their brands in more emotionally stimulating ways. It also provides more opportunities for consumers to connect with brands they may never have known about or had interest in. Ultimately it broadens opportunities for both companies and consumers.

I believe the metaverse should be a space where each individual gets to be involved in decision making. If one corporation gains complete control of the space then we will likely experience a lot of the data and digital asset exploitation that we are currently subjected to online and in social media by corporate giants.