Yelli is the Head of Marketing at Pymble Ladies' College. As a seasoned marketing professional with over 15 years of experience in driving successful B2B and B2C marketing strategies, she is committed to delivering positive brand experiences for prospects, clients, and internal teams, while ensuring a positive impact on the bottom line. Yelli's motivation lies in driving continual improvement, be it by rolling out eCommerce platforms, automating processes through CRM implementation, or spearheading above-the-line media partnerships. Her future ambition is to ensure that marketing is seen as a strategic business partner and a key driver for commercial success.