Zac Sprackett | Source | Chief Product Officer at SugarCRM
Zac Sprackett
Zac leads SugarCRM’s globally distributed product management, user experience, and engineering organizations. He is responsible for defining the product vision and strategy of the Sugar platform and for the execution of that strategy. He has more than 25 years of experience in technology companies having held a variety of leadership roles.
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SugarCRM (https://www.sugarcrm.com/)
Chief Product Officer
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SugarCRM product chief: 4 steps to get over the old customer funnel
“Customers today are more educated, have done more research and are 80 per cent of the way through their decision-making process before they have actually engaged with an organisation,” says SugarCRM chief product officer, Zac Sprackett.
Article
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You can be acquiring a product and also already be a customer – and also require support. And there is a need for a personalized experience throughout all of it.
It’s about bringing all customer-facing departments together in service of that customer journey and deciding on processes and designing your flow through these interactions around the customer, as opposed to around your internal processes.
