Zach Kitschke | Source | CMO at Canva
Zach Kitschke
Zach Kitschke CMO at Canva, the online design platform with a mission to empower the whole world to design. Having joined in 2013 as one of Canva's first employees, Zach has worked across product management, communications and human resources before establishing the global marketing function. He currently oversee all of Canva’s international brand and growth efforts, from product marketing to PR and communications, affiliate and performance marketing, content marketing, brand and creative development.
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Canva (http://www.canva.com)
CMO
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How Canva balances experimentation and personalisation at scale
Design and creative platform tapped Optimizely to power personalisaiton across the platform
Article
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Some of our early wins demonstrate the importance of contextual experiences in increasing conversion rates. This has enabled the wider business to understand the value of experimentation.
